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Home >> BE Social >> Benefits of Social Media
Benefits of Social Media There's a lot of discussion about 'return on investment' with all the new social media buzz lately. It's decidedly hard to measure the value of human conversation. It's not something concrete in your sales funnel. It's the conversation I like to call 'above the funnel'. And that's largely what we're talking about when we talk about social media - Twitter, Facebook, LinkedIn and anywhere else you decide to make connections that may help your business. These are the conversations that someone may normally have on the golf course, pause briefly to chat about on a sidewalk, leave an exchange of voice mails, chat while watching your kid's soccer game, or have while sitting next to someone on the plane. You're meeting people, getting to know them, talking about things both business and personal and hopeful that the connection may lead to doing business together in some shape and form. You're talking and meeting people, not writing a record of these exchanges or putting a dollar figure on them. So why do I conclude that 'above the funnel' is greater than ROI? It's because that's what social media is all about. You have to take a leap of faith that the connections will pay back. No one writes a business case for buying telephones for the office anymore, or even getting Internet access. It's part of doing business in today's world. |
