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BE Social Consulting Services Social Media Assessment and Strategy
If your business is curious about learning how to make social media marketing strategies work for you, an Assessment and Strategy engagement is a great place to start. This service offering is catered to an individual’s organization whether you’ve already started using social media or are completely new to it. In this 1-3 week engagement, you will work with BE Interactive Consulting and accomplish the following:
- Learn where based on your organization’s skill-sets and experience you have opportunities to apply best practices with social media strategies. We work with all relevant departments (Executives, Marketing, PR, HR, Customer Service, Sales and Recruiting) to understand your existing capabilities and where training or assistance is required.
- Discover what ways blogging, social networks, and various web2.0 technologies can increase sales, decrease expenses, enhance customer service, develop better partnerships, accelerate recruiting and improve internal communications.
- Determine the appropriate mapping of resources to accomplish your goals through social media. Most organizations can start small and leverage their existing resources to begin taking advantage of social media.
- Review and align your corporate goals and objectives with a social media marketing plan and develop a roadmap of strategic projects to build out your overall corporate strategy.
- Two deliverables: 1) a custom built eBook detailing all of the recommended best practices and specific areas of opportunity for your company and 2) the recommended strategic roadmap based on the discussed corporate goals and objectives.
Social Media Implementation Consulting
For businesses that have a strategic roadmap and existing social media marketing plan, BE Interactive Consulting offers implementation consulting to coach and help implement specific projects related to social media. With our expertise and business strategy consulting skills, we can help ensure you are setup for success. Details vary by engagement but often contain the following:
- Validation of existing social media marketing plan, corporate goals and objectives and strategic roadmap.
- Coaching, training and consulting as your teams launch social media related projects. Level of involvement varies greatly based on needs, wants and capabilities of your team.
- Social Media consulting can be targeted (coach Executives on how to address social media needs) or general (training and consulting for any combination of PR, HR, Customer Service, Sales and Recruiting as they begin new projects in social media)
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